Too often, we as business leaders or owners prepare a forecast for a specific purpose such as an application for a loan or new property lease. But then what? For most, stepping away or putting it in the drawer to never be seen until someone asks for one again is a common occurrence.
Tags: Finance CNNX, SBX NOW & NXT
When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.
Tags: Privacy Marketing Trends, Marketing CNNX, General Marketing Trends
Running a business can have a powerful impact on your life and the lives of those around you. But before you can run a business, you need to learn how to start a business. There’s never a specific right time to start a business. Learning how to own a business is like starting a relationship. You should start a business when you have the time and attention to commit to it. However, there’s no problem with starting a side business while you are still working another job.
HubSpot Research reveals that 54% of respondents would like to see video content coming from businesses and brands they support. This is just one of many reasons why video marketing seems to be at the top of many marketer's to-do lists. While there's no question that video marketing is a channel worth investing in to achieve business growth, there are a lot of questions around how to actually get started -- like what equipment you'll need, where you'll find talent, and how the heck you'll figure out how to write a video script.
Tags: Content Strategy, The Social Media Guide, Technology Marketing, Marketing CNNX, General Marketing Trends
Whether you’re a new entrepreneur trying to win over your first ten customers or a seasoned veteran acquiring your 10,000th, customer acquisition never stops being relevant. But for many business owners, sales can be unpredictable and gaining new customers can feel like a game of chance.
Tags: Finance CNNX, StartUp | ScaleUP, Selling, Sales CNNX, C-Suite CNNX, Marketing CNNX
One of the natural stages of human development which is quite normal is self-centredness. Those of you who have children are likely quite familiar with the toddler who believes that the world revolves around him – he is at the centre of all things. You, of course, know this to be untrue, but the toddler must discover, as he grows, that there is considerably more to his world and the world in general.
Tags: Women In Business, Professional Development, Culture, HR CNNX
Chaotic, overwhelming, challenging – a few of many adjectives businesses owners have felt over the past few months of uncertainty. During these unprecedented times, finding the right speed to drive your businesses’ marketing strategy forward may seem to relate very well with the first three feelings you read in the first sentence. We hear you – and are here to let you know it’s time to shift gears for the better!
Tags: Women In Business, Uncategorized, Professional Development, SBX NOW & NXT, Marketing CNNX
HubSpot Research reveals that 54% of respondents would like to see video content coming from businesses and brands they support. This is just one of many reasons why video marketing seems to be at the top of many marketer's to-do lists. While there's no question that video marketing is a channel worth investing in to achieve business growth, there are a lot of questions around how to actually get started -- like what equipment you'll need, where you'll find talent, and how the heck you'll figure out how to write a video script.
Tags: Content Strategy, The Social Media Guide, Technology Marketing, Marketing CNNX, General Marketing Trends
Many businesses are thriving in spite of the major challenges presented by the COVID-19 pandemic through increased stakeholder connections that strengthen worker and customer commitments, resulting in greater company performance. One common thread among companies that are weathering the storm most successfully is an authentic and integrated commitment to purpose larger than profitability or growth. Indeed, in the last financial crisis, Certified B Corporations were 63% more likely to survive than other businesses of similar size.
Tags: Social Innovation, StartUp | ScaleUP, Business Implications, SBX NOW & NXT, C-Suite CNNX, B Corp, HR CNNX
With so much to consider, it's easy to get overwhelmed and lose track of what's really important. That's why we created this list of the crucial elements to success. These are the core “must-do” actions that will make or break your new venture. If you can successfully execute these, you'll be able to get a lot of other things wrong and still have a great chance at dropshipping business success.
Tags: StartUp | ScaleUP, Selling, Sales CNNX, Technology Marketing, SBX NOW & NXT, Marketing CNNX