By 2027, the live video market is expected to surpass $184 billion. Rising technological advancements, such as the implementation of block-chain technology in video streaming and the use of Artificial Intelligence (AI) to improve video quality, are expected to boost the demand over the forecast period. Furthermore, rising adoption of cloud-based video streaming solutions for increasing the reach of video content is directly influencing the market growth. And brands are taking notice.
Tags: The Social Media Guide, Technology Marketing, Marketing CNNX
One of my favourite wall plaques is one you have likely seen – it reads: “Remember, as far as anyone knows we are a nice normal family.” Families are dynamic, and I think we can agree that at various times (hopefully infrequently) most families are a bit crazy.
Tags: Remote Working, Productivity
HubSpot Research reveals that 54% of respondents would like to see video content coming from businesses and brands they support. This is just one of many reasons why video marketing seems to be at the top of many marketer's to-do lists. While there's no question that video marketing is a channel worth investing in to achieve business growth, there are a lot of questions around how to actually get started -- like what equipment you'll need, where you'll find talent, and how the heck you'll figure out how to write a video script.
Tags: Content Strategy, The Social Media Guide, Marketing CNNX, General Marketing Trends
Running an online business definitely has its appeal, but it also comes with its own set of challenges. The truth is, starting a business of any kind is hard work. In reality, “online” is just a channel that connects businesses to people. It’s a powerful tool that lets you reach anyone from anywhere in the world. But creating a business with it is still about connecting the right customers with the right offering.
Tags: Uncategorized
In previous posts, we’ve explored the challenges we’ll face in the next 10, 20 or more years. Technology is eating the world and changing things at breakneck speed. That’s all fine, but we need the tools to keep up.
Tags: Professional Development, Culture, C-Suite CNNX, HR CNNX
Businesses are dealing with busts, booms and everything in between amid the COVID-19 pandemic. Unemployment in the U.S. has climbed to nearly 15%, the highest level since the Depression and roughly double the number during the 2008 recession, and thousands of small businesses are scrambling for federal financial assistance.
Tags: Social Innovation, StartUp | ScaleUP, Business Implications, Culture, SBX NOW & NXT, C-Suite CNNX, B Corp
Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product using the dropshipping model, it purchases the item from a third party and has it shipped directly to the customer. As a result, the seller doesn’t have to handle the product directly.
Tags: StartUp | ScaleUP, Sales CNNX, Technology Marketing, Marketing CNNX
Whether we want to admit it or not, we are all creatures of habit. In small ways and sometimes in big ways, we like what we like when we like it and we are not happy nor are we comfortable when someone tells us we are no longer allowed to .... Enter a pandemic.
So you want to take on a leadership position as your next step. As a top-contributor, it’s something you’ve long eyed as a goal but aren’t quite sure the best way to make sure you’re equipped when the time comes. More than a quarter of managers said they weren’t ready to lead others when they stepped into their role, according to CareerBuilder
Tags: Professional Development, Culture, C-Suite CNNX, HR CNNX
With a single view of inventory, orders, and customer data, online businesses can keep track of what’s happening across their entire business in real time, allowing them to make informed business decisions that drive revenue. Customers reap the benefits of always up-to-date product inventories and the flexibility to browse, pay, and fulfill orders however they want.
Tags: StartUp | ScaleUP, Technology Marketing, SBX NOW & NXT, Marketing CNNX, General Marketing Trends, SEO For Today