Sandbox Blog

HubSpot Research reveals that 54% of respondents would like to see video content coming from businesses and brands they support. This is just one of many reasons why video marketing seems to be at the top of many marketer's to-do lists. While there's no question that video marketing is a channel worth investing in to achieve business growth, there are a lot of questions around how to actually get started -- like what equipment you'll need, where you'll find talent, and how the heck you'll figure out how to write a video script. 

Tags: Content Strategy, The Social Media Guide, Marketing CNNX, General Marketing Trends

Running an online business definitely has its appeal, but it also comes with its own set of challenges. The truth is, starting a business of any kind is hard work. In reality, “online” is just a channel that connects businesses to people. It’s a powerful tool that lets you reach anyone from anywhere in the world. But creating a business with it is still about connecting the right customers with the right offering.

Tags: Uncategorized

In previous posts, we’ve explored the challenges we’ll face in the next 10, 20 or more years. Technology is eating the world and changing things at breakneck speed. That’s all fine, but we need the tools to keep up.

Tags: Professional Development, Culture, C-Suite CNNX, HR CNNX

Businesses are dealing with busts, booms and everything in between amid the COVID-19 pandemic. Unemployment in the U.S. has climbed to nearly 15%, the highest level since the Depression and roughly double the number during the 2008 recession, and thousands of small businesses are scrambling for federal financial assistance. 

Tags: Social Innovation, StartUp | ScaleUP, Business Implications, Culture, SBX NOW & NXT, C-Suite CNNX, B Corp

Dropshipping is a retail fulfillment method where a store doesn’t keep the products it sells in stock. Instead, when a store sells a product using the dropshipping model, it purchases the item from a third party and has it shipped directly to the customer. As a result, the seller doesn’t have to handle the product directly.

Tags: StartUp | ScaleUP, Sales CNNX, Technology Marketing, Marketing CNNX

So you want to take on a leadership position as your next step. As a top-contributor, it’s something you’ve long eyed as a goal but aren’t quite sure the best way to make sure you’re equipped when the time comes. More than a quarter of managers said they weren’t ready to lead others when they stepped into their role, according to CareerBuilder

Tags: Professional Development, Culture, C-Suite CNNX, HR CNNX

With a single view of inventory, orders, and customer data, online businesses can keep track of what’s happening across their entire business in real time, allowing them to make informed business decisions that drive revenue. Customers reap the benefits of always up-to-date product inventories and the flexibility to browse, pay, and fulfill orders however they want.

Tags: StartUp | ScaleUP, Technology Marketing, SBX NOW & NXT, Marketing CNNX, General Marketing Trends, SEO For Today

If I had a nickel for every time I heard someone say that good leadership requires empathy, I’d be a rich man. As a buzzword, it’s easy to throw around. However, I find it can be difficult to really understand and even harder to put into practice.

Tags: Innovative Mindsets, Professional Development, Culture, HR CNNX

Retail store owners can get a sense of their business’s health—beyond looking at their financials—by observing foot traffic and talking to customers. Owners of online stores, however, don’t have the same opportunities to observe customer reactions to what they do. That’s where marketing analytics come in.

Tags: StartUp | ScaleUP, Content Strategy, Technology Marketing, Marketing CNNX, SEO For Today

You’re finally launching your Shopify store after all the hard work you put into it. It’s exciting but can quickly become overwhelming.

Tags: StartUp | ScaleUP, Marketing CNNX, General Marketing Trends