Sandbox Blog

Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Posted by jesse on Jul 9, 2020 11:57:16 AM

When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

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Tags: Privacy Marketing Trends, Marketing CNNX, General Marketing Trends

Video marketing starter pack - pt.3 | Post Production

Posted by jesse on Jul 5, 2020 11:54:59 AM

HubSpot Research reveals that 54% of respondents would like to see video content coming from businesses and brands they support. This is just one of many reasons why video marketing seems to be at the top of many marketer's to-do lists. While there's no question that video marketing is a channel worth investing in to achieve business growth, there are a lot of questions around how to actually get started -- like what equipment you'll need, where you'll find talent, and how the heck you'll figure out how to write a video script. 

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Tags: Content Strategy, The Social Media Guide, Technology Marketing, Marketing CNNX, General Marketing Trends

Video marketing starter pack - pt.2 | Production

Posted by jesse on Jun 30, 2020 6:32:14 AM

HubSpot Research reveals that 54% of respondents would like to see video content coming from businesses and brands they support. This is just one of many reasons why video marketing seems to be at the top of many marketer's to-do lists. While there's no question that video marketing is a channel worth investing in to achieve business growth, there are a lot of questions around how to actually get started -- like what equipment you'll need, where you'll find talent, and how the heck you'll figure out how to write a video script. 

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Tags: Content Strategy, The Social Media Guide, Technology Marketing, Marketing CNNX, General Marketing Trends

Video Marketing Starter Pack - Pt.1 | Pre-Production

Posted by jesse on Jun 25, 2020 4:27:31 PM

HubSpot Research reveals that 54% of respondents would like to see video content coming from businesses and brands they support. This is just one of many reasons why video marketing seems to be at the top of many marketer's to-do lists. While there's no question that video marketing is a channel worth investing in to achieve business growth, there are a lot of questions around how to actually get started -- like what equipment you'll need, where you'll find talent, and how the heck you'll figure out how to write a video script. 

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Tags: Content Strategy, The Social Media Guide, Marketing CNNX, General Marketing Trends

Unified Commerce: Next Generation of Online Business

Posted by jesse on Jun 18, 2020 4:46:31 PM

With a single view of inventory, orders, and customer data, online businesses can keep track of what’s happening across their entire business in real time, allowing them to make informed business decisions that drive revenue. Customers reap the benefits of always up-to-date product inventories and the flexibility to browse, pay, and fulfill orders however they want.

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Tags: StartUp | ScaleUP, Technology Marketing, SBX NOW & NXT, Marketing CNNX, General Marketing Trends, SEO For Today

The Essential Shopify Store Launch Checklist

Posted by jesse on Jun 16, 2020 4:16:56 PM

You’re finally launching your Shopify store after all the hard work you put into it. It’s exciting but can quickly become overwhelming.

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Tags: StartUp | ScaleUP, Marketing CNNX, General Marketing Trends