Sandbox Blog

With travel advisories and restrictions continuing to be put in place in affected areas, Canadian exporters will need to find a way to minimize the risks to supply chains and global commodity prices that COVID-19 could have on their business. For more on the effects of COVID-19 we invite you to check out our dedicated COVID-19 resource page from our partners governmental, public & private on our SBX NOW & NXT page. 

Email marketing is not dead

Email marketing is one of the oldest digital marketing tactics, but don't count it out just because of its age. It has survived this long simply because it is effective. Yes, regulations like CASL, CAN-SPAM and GDPR have changed how we use email marketing but no more so then how our customers and prospects want to be communicated with.

SEARCH ENGINE OPTIMIZATION MARKETING TRENDS

61% OF MARKETERS SAY IMPROVING SEARCH ENGINE OPTIMIZATION (SEO) TO GROW THEIR ORGANIC PRESENCE ONLINE IS THEIR TOP INBOUND MARKETING PRIORITY.

Let's examine some more ways in which you can further your Content Marketing efforts in 2020. In part 1 of our look into 2020 content marketing trends we leveraged our CRM partner, HubSpot's expertise.  Among other things, we took a look at the concept of the flywheel. The flywheel illustrates the process of excellent service as its own marketing strategy.

Let's examine some more ways in which you can further your own cause in 2020. Marketing moves at the speed of light … I know here at the Sandbox Centre as quickly as the idea comes (with great enthusiasm and excitement) so to does the next idea. Managing to execute on so many ideas as a small team has its great challenges. We often need to prioritize (and reprioritize) our course of action when it comes to spreading the good word of our partners, members & community at large.

NOTE: The information below is a list of selected, crowdsourced resources on COVID-19 from the Sandbox Centre & MaRs ecosystems. 

As part of the discussion surrounding business implications resulting from the COVID-19 pandemic, Sandbox Centre hosted platinum partner Barriston Law who lead the conversation on employment law in Barrie & Simcoe.  HR Performance & Results Inc also plays a key role in speaking to specific rights, obligations and requirements for both employee and employer with local MP's and MPP's from Barrie, Innisfil & Springwater weighing in on governmental action plans.

The Canadian federal government has released their economic support response plan for helping businesses and Canadians financially through COVID-19. Mentor Works has broken down what this response means for your business and what you can do about it.

When considering the rapidly changing environment with the COVID-19 pandemic, it's a fair statement that managing change will be key for our personal and professional lives. There is great uncertainty around us, which is easy to be consumed by, and for some even harder to see beyond. The optimist knows that "this too shall pass", and in good time with a concerted community based effort, we can all work together to create 'the new world'.