Sandbox Blog

SEARCH ENGINE OPTIMIZATION MARKETING TRENDS

61% OF MARKETERS SAY IMPROVING SEARCH ENGINE OPTIMIZATION (SEO) TO GROW THEIR ORGANIC PRESENCE ONLINE IS THEIR TOP INBOUND MARKETING PRIORITY.

Let's examine some more ways in which you can further your Content Marketing efforts in 2020. In part 1 of our look into 2020 content marketing trends we leveraged our CRM partner, HubSpot's expertise.  Among other things, we took a look at the concept of the flywheel. The flywheel illustrates the process of excellent service as its own marketing strategy.

Let's examine some more ways in which you can further your own cause in 2020. Marketing moves at the speed of light … I know here at the Sandbox Centre as quickly as the idea comes (with great enthusiasm and excitement) so to does the next idea. Managing to execute on so many ideas as a small team has its great challenges. We often need to prioritize (and reprioritize) our course of action when it comes to spreading the good word of our partners, members & community at large.

NOTE: The information below is a list of selected, crowdsourced resources on COVID-19 from the Sandbox Centre & MaRs ecosystems. 

As part of the discussion surrounding business implications resulting from the COVID-19 pandemic, Sandbox Centre hosted platinum partner Barriston Law who lead the conversation on employment law in Barrie & Simcoe.  HR Performance & Results Inc also plays a key role in speaking to specific rights, obligations and requirements for both employee and employer with local MP's and MPP's from Barrie, Innisfil & Springwater weighing in on governmental action plans.

In times of change, business models may pivot and strategies may transition, but do your marketing efforts follow that lead? Kevin D'Arcy of ThinkFuel Marketing, who champions our Marketing CNNX group, as he shares the importance of taking advantage of change, ramp up the marketing strategy, and stay the course! Check out his thoughts on Email Marketing - Going Beyond the Monthly Newsletter and Content Marketing.

The Canadian federal government has released their economic support response plan for helping businesses and Canadians financially through COVID-19. Mentor Works has broken down what this response means for your business and what you can do about it.

When considering the rapidly changing environment with the COVID-19 pandemic, it's a fair statement that managing change will be key for our personal and professional lives. There is great uncertainty around us, which is easy to be consumed by, and for some even harder to see beyond. The optimist knows that "this too shall pass", and in good time with a concerted community based effort, we can all work together to create 'the new world'.

LinkedIn Learning is an online professional development series that has recently released more of their courses for free.  They also offer a 30 day free trial and cover a variety of subjects including working remotely, motivating & engaging employees, marketing, speaking and creating a culture of high performance amongst other titles available to you and your team.